URL structure is a critical component of SEO that can impact both user experience and search engine rankings. Build relationships and partnerships to grow the authority and reach of your site. Though taking these steps requires some careful foresight, their dividends will pay dividends down the road. While quick wins get you started, long-term strategies are what solidify your site’s authority and visibility over time.
CUSTOM SEO AUDIT PLANS
Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines.
How to improve site architecture
It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive step, your company — and agency — launches the best possible campaign. While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value.
Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site. When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results.
Easily find SEO related issues on your website and get actionable data to fix them before they become SEO Anomaly a problem. See where your SEO is working and where it needs improvement. Yoast SEO drastically simplifies adding schema for WordPress, WooCommerce and Shopify users. The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to your page’s HTML — no coding required. Where necessary, merge similar pages into one in-depth article.
- Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile.
- You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.
- The most frequent cases include checking a website before launch, optimizing ongoing processes, handling site migrations, or resolving Google sanctions.
- For searchers to find your website, it must stand out among the masses in this index.
Lesson #6: Use Schema (Structured Data) To Help Google Understand & Trust You
Here’s how to perform a complete SEO audit to check your site’s health. When the team makes fixes and adjustments, they prioritize the essential tasks specified in your audit that are most likely holding you back in your rankings. By making changes to the most egregious items from your SEO audit, we can typically expect to see results faster.. It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time.
It is essential that your URLs are cleanly formatted, concise, and incorporate target keywords whenever logical. Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease. Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives.
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