I was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner. Russell helped me swim rather than sink as I got to grips with SEO and team delegation. Further, I always admired the way she approached the agency-client working relationship. “Active listening and responses from the agency are an indicator that they’re offering tailored SEO strategy and solutions rather than out-the-box tactics,” Ashbridge says. “Your SEO agency must be tuned in to your business and marketing objectives. Think about the initial engagement between you and your potential agency as an opportunity for the agency to hear your needs,” says Ashbridge.
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Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages. A call to action (CTA) is a prompt that encourages site visitors to take a specific action, like subscribing to your newsletter, scheduling a demo, or making a purchase. Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator.
Internal Linking
SEO plays a key role in your marketing strategy because it helps increase the quality and quantity of traffic to your website, thereby increasing conversions. SEO is important to create brand awareness and reach SEO Anomaly target audiences. It helps search engines align your website with potential customer needs so that visitors look specifically for what you offer.
- Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape.
- They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr.
- Noarchive is used to restrict search engines from saving a cached copy of the page.
Each of these factors plays a role in how well your site ranks for relevant search queries. The better you optimize these elements, the higher your chance of being seen by potential visitors when they search for information related to what you offer. One of the best linking strategies is internal linking, or linking between pages within your own website.
Which means that you want to add some native content to your social media posts. In my experience, most people use the “Publish and Pray” approach to SEO and content marketing. In other words, they publish a piece of content… and hope that people share it.
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